"EATING RIGHT" WITH SAFEWAY VEGGIE PARTY PLATTERS

(I was wondering why no one was reading this post, until I realized today that I had left it in draft, without posting. Here it is..though a bit late.)

That big U.S. supermarket chain, Safeway, has realized that marketing healthy food can translate into profits. It hasn't been doing badly compared to its grocery peers, but let's face it, not nearly as well as Whole Foods Market (in fact, last year it only had about half of WFM's earnings-per-share - EPS -growth rate). So here's a chance to catch up: market to the healthy food image, just as Whole Foods Market is doing.

The result: we have the "Eating Right" Safeway food line: it includes entrees, juices, fresh bagged salads - and party trays. Unfortunately, the name did not protect it. There's now a recall of Safeway Eating Right Veggie Party Platters because Mann's Packing - the food company that made them for Safeway - used those recalled (potentially Salmonella-contaminated) grape tomatoes from Six L Packing Company.

The recall affects Eating Right Veggie Party Platter, UPC Code 79893-10708, sold from 04-29-2011 to 05-07-2011 with “Best if Used By” dates ranging from 05-09-2011 to 05-16 2011.

It is packaged in a clear, plastic, clamshell container.These party trays were sold at all Safeway and Safeway-owned stores, including Vons, Pavilions, Dominick’s, Genuardi’s, Randalls, Tom Thumb, Carrs and Pak N’ Save stores.

Poor Safeway. It really has been hard hit by these teeny cute grape tomatoes - salads, kabobs, and party trays.

So how about "eating right" with a little Salmonella ? Raw is risky - much as we love it.

To your good health!

TSF