Friday, May 13, 2011


That big U.S. supermarket chain, Safeway, has realized that marketing healthy food can translate into profits. It hasn't been doing badly compared to its grocery peers, but let's face it, not nearly as well as Whole Foods Market (in fact, last year it only had about half of WFM's earnings-per-share - EPS -growth rate). So here's a chance to catch up: market the idea of healthy eating, just as Whole Foods Market is doing.

The result: we have the "Eating Right" Safeway food line: it includes entrees, juices, fresh bagged salads - and party trays. Unfortunately, the name did not protect it. There's now a recall of Safeway Eating Right Veggie Party Platters because Mann's Packing - the food company that made them for Safeway - used those recalled (potentially Salmonella-contaminated) grape tomatoes from Six L Packing Company.

The recall affects Eating Right Veggie Party Platter, UPC Code 79893-10708, sold from 04-29-2011 to 05-07-2011 with “Best if Used By” dates ranging from 05-09-2011 to 05-16 2011.
It is packaged in a clear, plastic, clamshell container.These party trays were sold at all Safeway and Safeway-owned stores, including Vons, Pavilions, Dominick’s, Genuardi’s, Randalls, Tom Thumb, Carrs and Pak N’ Save stores.

Poor Safeway. It really has been hard hit by these teeny cute grape tomatoes - salads, kabobs, and party trays. But in spite of everything, and the down market, it's share price was up today. Beats me. Maybe there is some kind of reverse psychology at work here.

So how about "eating right" with a little Salmonella ? Raw is risky - much as we love it.

To your good health!

1 comment:

Vic Cherikoff said...

I use a product we make called Herbal-Active to keep my food safe. (You can order it on-line).

It's made from essential oils from culinary herbs and is totally safe at levels below those normally found in the herbs we eat directly.

A 1% solution is made from the powder and fruits, vegetables, meats and seafood are all dipped and drained. No soaking needed. No rinsing.

Tests have shown a drop in bacterial and slime counts going from 20 million cfu/g down to less than 5 cfu/g and not only is the product broad spectrum but micro-organisms can't develop a resistance to it as they do with antibiotics.

Who needs super-bugs that can make us ill or worse?