That big U.S. supermarket chain, Safeway, has realized that marketing healthy food can translate into profits. It hasn't been doing badly compared to its grocery peers, but let's face it, not nearly as well as Whole Foods Market (in fact, last year it only had about half of WFM's earnings-per-share - EPS -growth rate). So here's a chance to catch up: market the idea of healthy eating, just as Whole Foods Market is doing.
The result: we have the "Eating Right" Safeway food line: it includes entrees, juices, fresh bagged salads - and party trays. Unfortunately, the name did not protect it. There's now a recall of Safeway Eating Right Veggie Party Platters because Mann's Packing - the food company that made them for Safeway - used those recalled (potentially Salmonella-contaminated) grape tomatoes from Six L Packing Company.
The recall affects Eating Right Veggie Party Platter, UPC Code 79893-10708, sold from 04-29-2011 to 05-07-2011 with “Best if Used By” dates ranging from 05-09-2011 to 05-16 2011.
Poor Safeway. It really has been hard hit by these teeny cute grape tomatoes - salads, kabobs, and party trays. But in spite of everything, and the down market, it's share price was up today. Beats me. Maybe there is some kind of reverse psychology at work here.
So how about "eating right" with a little Salmonella ? Raw is risky - much as we love it.
To your good health!